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Nor Hazlin Md Gharip / JOURNAL ONLINE JARINGAN COT POLIPD

7.0 Recommendations For Further Research

It is believed that this study has provided an insight into the important factors affecting the implementation of CSR. However,
there could be other factors that needed to be identified. Hence, it is felt that further research needs to be carried out in the
regarding the acknowledgement of CSR among the contractor from varies class and other state in Malaysia to have an indication
the current implementation of CSR and future view of CSR in construction industry. CSR is not new in Malaysia but more
commitment from the majority is needed in order to achieve a sustainable business environment in the near future (Bryan Ching-
Wing Lo, 2011)

This research is response to a growing global interest in sustainability, green practices, social responsibility, etc. that have yet
to become integral aspects of construction practice. It is time to rethink the value proposition offered by the industry and in line
with CSR , a first step is a new understanding of value that considers impact on society as a whole. Society is too important to be
postponed over particular customer requirements; it does not mean money is not important, but questions whether profitability
should be placed in the first priority or accepted as necessary but not leading. Finally, it is hope that this study would provide
motivation to further research on Creating Share Value (CSV) on construction industry to ensure the responsibility and good value
among construction companies will be continues and for the globalization process also.

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