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6. Suggestion For Future Study

This research is an exploratory study to get some insight on recycling practices and awareness of green products. So to gain a
better understanding of this matter, more detailed descriptive studies can be done. Future research might want to evaluate the
characteristics of individuals who practice recycling and review the market segmentation of green products in Malaysia.

7. Conclusion

This study examined, recycling practice is at a moderate level among respondents, and it requires a change through awareness
campaigns and the provision of practical facilities. Therefore to succeed in recycling practice, education for environmental
sustainability must do more than simply build the learner’s critical awareness and understanding of environmental sustainability
issues. It should affect the learner such that he/she changes or considers to changing the way he/she acts in the world. Awareness
use of green products is less than the non-green products. Green products are not among consumers priorities. As green products
are probably considered costly and their perceived value is low among them. In order to cope with this situation, government and
companies should corroborate activities in favour of the environment, like Eco-labelling, recycling on media and sales
promotional strategies to raise consumer awareness in using green product.

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