Page 10 - Brain Project 2016 Commemorative Catalogue

MEDIA & STATS

Website Statistics:
People’s Choice Award
Sessions
(Visits to the site): Users: Total votes: 8,693
34,669
52,497 34,669 Top artist:

Pageviews: 1,516 votes
167,585

Total # of
Most visited artist page: media stories:
176

Brain Project Share of Voice:
Hospital Fundraising & Cause Marketing Impressions
Organization Impressions*
The Brain Project 21.4 M**
5,677 pageviews Open Streets TO 11.8 M

Artscape 6.4 M
MOCA Canada 3.6 M
Buskerfest 3.2M
Total Media Reach: Art Battle 3.0M
134,170,852 to show total impact of social activation.
*Impressions calculated as global numbers
**Evidence of infl uencer/media involvement, as
Brain Project has less mentions, but more impressions.

Brain Project Display locations - Foot Traffi c:

HBC Toronto Flagship Store Jan – Aug: 7,406,442 visitors 1 sculpture
(Queen West) Aug Only: 129,812 visitors

The PATH 200,000/day 13 sculptures
Billy Bishop Airport 250,000/month 1 sculpture
Union Station 200,000/day 5 sculptures
Nathan Phillips Square 5,000/day 25 sculptures

*All statistics current as of September 12, 2016

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