Page 81 - Brain Project 2016 Commemorative Catalogue
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In-store marketing activation was a cornerstone of the success of The HBC
Foundation’s support for The Brain Project. Specially designed decals were made
by HBC to create a bespoke display that took over their entire third floor, sparking
the interest and imagination of the more than 125,000 people who visit their
Queen Street location monthly – An amazing way to showcase their involvement!
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