Page 4 - Welcome Booklet

Dear New Franchisee,!
On behalf of The Joint Chiropractic, Welcome! We are thrilled that you joined our Franchise community. The most powerful tool of
our brand recognition is partnering with New Franchisees like you, which has led to over 450 locations in 27 states nationwide.
Your belief in the unique business model and remarkable possibilities is a meaningful start to a successful partnership.
With a blend of passion and expertise, The Joint has built a brand around delivering qquality chiropractic care to patients since the
establishment in 1999. By making routine chiropractic care more accessible, affordable and consumer-friendly, The Joint has
transformed the way chiropractic care is delivered in the United States. I am continuously moved by extraordinary patient stories
of how The Joint impacted their lives. These stories embody the heart of our mission.
Our core mission is to improve the quality of life through routine and affordable Chiropractic care. We blend this purpose
with five core values that define what’s important and serve as our guiding principles. These values are::

Trust - We believe in the reliability, truth, and ability of others.
Integrity - We adhere to moral and ethical principles.
Excellence - We drive a continuous pursuit of optimal levels of performance.
Respect - We appreciate the intrinsic value of everyone.
Accountability - We hold ourselves and others responsible.

Achieving exponential growth requires partnering with the right people that share those same values and goals. We are thankful to
have you as a partner to continuously drive our purpose and values.
Franchising is a business of relationships; it’s building a business for yourself, but not by yourself. Our goal is to provide extensive
support to you, to help you open and grow your new business venture. We intend to ensure that you have the tools and support to
set you up for success. Onboarding and Training is an essential piece and foundation of running a successful business. This
Welcome Booklet describes what to expect at each stage of that process.
Grounded in teamwork and support with a passion for helping you succeed; we look forward to a long and successful relationship
with you.
Stay well adjusted,

Peter D. Holt, President & Chief Executive Officer, The Joint Corp