Page 3 - Onboarding Guide

New Franchisee
2019 Onboarding Guide

Welcome to the Family!

Dear New Franchisee!

On behalf of the joint chiropractic, Welcome!

We are delighted that you joined our franchise community. The most powerful tool of our brand is
partnering with new franchisees like you, which has led to over 450 locations in 33 states nationwide.
Your belief in the unique business model and remarkable possibilities is a meaningful start to a successful
partnership.

With a blend of passion and expertise, The Joint has built a brand around delivering quality chiropractic care
to patients since it was established in 1999. By making routine chiropractic care more accessible, affordable and
consumer-friendly, The Joint is transforming the way chiropractic care is delivered in the United States. Our focus is
the health and wellness of our patients. I am continuously moved by the extraordinary patient stories that express how The Joint
impacted their lives. These stories embody the heart of our mission.

Our core mission is to improve the quality of life through routine and affordable Chiropractic care. We achieve this mission guided by
five core values:

Trust - We believe in the reliability, truth, and ability of others.
Integrity - We adhere to moral and ethical principles.
Excellence - We drive a continuous pursuit of optimal levels of performance.
Respect - We appreciate the intrinsic value of everyone.
Accountability - We hold ourselves and others responsible.

Achieving exponential growth requires connecting with the right people that share those same values and goals. We are thankful to have
you as a partner to help us to continuously drive and deliver on our mission.

Franchising is the business of relationships; it’s building a business for yourself, but not by yourself. Our goal is to provide extensive
support to you, to help you open and grow your new venture. We intend to ensure that you have the tools and support to set you up
for success. Onboarding and Training are an essential piece and foundation of running a thriving business. This Welcome Booklet
describes what to expect at each stage of that process.

Grounded in teamwork and collaboration, with a passion for helping you succeed, we look forward to a long and rewarding
relationship with you.

Stay well adjusted,

President and Chief Executive Officer

Published on: 05/20/2019
© 2019 The Joint Corp. All Rights Reserved. 3 Revised on: 08/19/2019