Page 4 - Welcome Onboarding Guide
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Welcome Message
Stay well adjusted,
Peter D. Holt, President and Chief Executive Officer
Dear New Franchisee! Our core mission is to improve the quality Franchising is a business of relation-
of life through routine and affordable Chi- ships; it’s building a business for your-
On behalf of the joint chiropractic, Welcome! ropractic care. We blend this purpose with self, but not by yourself. Our goal is
five core values that define what’s import- to provide extensive support to you,
We are thrilled that you joined our franchise ant and serve as our guiding principles. to help you open and grow your
community. the most powerful tool of our brand These values are: new venture. We intend to ensure
is partnering with new franchisees like you, that you have the tools and support
which has led to over 450 locations in 32 states Trust - We believe in the reliability, truth, to set you up for success. Onboard-
nationwide. Your belief in the unique business and ability of others. ing and Training is an essential piece
model and remarkable possibilities is a mean- and foundation of running a thriving
ingful start to a successful partnership. Integrity - We adhere to moral and ethical business. This Welcome Booklet de-
principles. scribes what to expect at each stage
With a blend of passion and expertise, The of that process.
Joint has built a brand around delivering qual- Excellence - We drive a continuous pursuit
ity chiropractic care to patients since it was of optimal levels of performance. Grounded in teamwork and collabo-
established in 1999. By making routine chiro- ration, with a passion for helping you
practic care more accessible, affordable and Respect - We appreciate the intrinsic value succeed; we look forward to a long
consumer-friendly, The Joint has transformed of everyone. and rewarding relationship with you.
the way chiropractic care is delivered in the
United States. Our focus is the health and Accountability - We hold ourselves and
wellness of our patients. I am continuously others responsible.
moved by the extraordinary patient stories Stay well adjusted,
that express how The Joint impacted their Achieving exponential growth requires
lives. These stories embody the heart of our connecting with the right people that share
mission. those same values and goals. We are
thankful to have you as a partner to contin- Peter D. Holt,
uously drive and deliver on our purpose. President and Chief Executive Officer
