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Hurley Palmer Flatt
Corporate Brochure Estimate

Overview Stage Four - Artwork & Printing Please note:
We would aim to create a highly engaging brochure that Create final digital artwork and supply PDFs for online. These are estimates only. Final quotes would be given after
sets out your mission, vision, values and expertise through Liaise with the printers to oversee colour proofs etc. full briefing.
the use of strong conceptual design. Messaging will be key £350 The above estimate excludes:
alongside dynamic imagery and contemporary layouts. .........................................................................
Photographic retouching - charged at £50 per hour
This estimate is based on the design of a 28 page brochure. TOTAL £3,660
......................................................................... Illustration/maps - cost tbc
Stage One - Briefing Copywriting
Following a briefing meeting we will complete a creative It is worth considering using a copywriter to check all Costs - travel, colour print outs, couriers etc. These will be kept
brief to define the brochure objectives and help establish client supplied content for consistent tone of voice and to a minimum and will be in the region of £150
the direction for the design and marketing requirements. grammar etc. Our copywriter £40 per hour. Annabel Clements Design does not currently charge VAT.
We will also provide a timeline schedule. Invoices will be submitted following sign off on each of the key
£280 stages. Payment is strictly 30 days.
Photography
It is assumed that HPF will supply all relevant photography.
Stage Two - Creative Concepts If any portraits or building shots are required we can liaise Annabel Clements Design charges an hourly rate of £70ph
Working with the new HPF guidelines we will work with photographers to provide these at extra cost. We or £550 a day
up x 2/3 creative routes for the brochure. Each can art direct if required at extra cost.
concept will include a cover, contents and two spreads.
Attention will be given to strong typography and use Printing
of dynamic photography. We will consider the use of Once the overall design is finalised we can supply print
iconography and possibly a global map showing your quotes. As a guide a 28 page brochure with full colour
projects/offices. The brochure will be designed to work and some special finishing to the cover such as embossing
in print and online. would be in the region of £2,500 for x1,000 copies.
£1,650
Online
Stage Three - Design Refinement We are able to provide an online flip book of the
Once a direction is approved from Stage Two we will brochure. This would be £250 based on a brochure of
work up the full brochure following the chosen route. 28 pages.
We will run in all final copy and add high resolution
photography. Allow x 3 rounds of proof changes. We can also provide a flip book with embedded video,
£1,380
image galleries and sound clips if required. For a sample
please view http://www.dplfocus.org
(Estimate would depend on content)