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LEASING SERVICES Leasing Strategy (continued) Marketing Tools Through using key highly visual tools we will look to convey the USPs of the development. We recommend that a staged marketing campaign is undertaken whereby each stage of the Leasing Campaign is coupled with unique marketing tools to allow the prospective tenants to come on the journey with development. We suggest the following key tools are used at each stage: Our Objective is to: • Position 143 Macquarie Street as a brand that differentiates and presents the unique qualities of the asset. • Generate interest and get our audience to understand and appreciate the dimension of the offer. < CONTENTS > 105