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STAGE 1 Brand Strategy & Development Create an engaging and unique identity, logo and colour palette, image style and tone of voice. Electronic Brochure A high quality electronic brochure modelled off the Brochure (IM) Brochure (IM) A high quality 20pp A4 brochure that is reflective of the product quality and tells the story of the experience (say print 150 copies). Photography Shoot (before demolition) Shoot key location images and before the building is demolished – desired views from roof if possible. Hoarding Signage High impact full height holding signage on George Street and Margaret Street that positions the brand and encourages enquiry. ROI Website A simple website that positions the brand, sells the concept and creates enough intrigue for the user to want to find out more. STAGE 2 Floor Plan Template Create branded templates for suggested floor plan layouts (A3). Direct Mailer An intriguing A5 mailer – a mini brochure headlining the core proposition (say print 100, A5). Photography Shoot (new premises) Once building is complete and presentable, shoot the hero exterior, lobby, end-of-trip facilities, internal floors and roof terrace. Digital Marketing Create the suite of on-line assets for on-line portals and Google served ads to relevant websites. Website Update Add new photography to website and update to make it the primary portal of information. Also develop for smooth integration with asset management website. Completion Brochure Update the printed brochure with new photography, building information and specifications as a ‘welcome’ pack for inspecting tenants. (A4 print say 150 copies). 106