Page 95 - 143 Macquarie Street Main

LEASING SERVICES Positioning & Assessment In this section we explore how 143 Macquarie Street should be positioned in the market with the strongest competitive advantage, to ultimately deliver the best possible financial outcome for MEAG. SWOT Our team has assessed the project using a SWOT analysis to test the product and establish the building’s unique selling points. STRENGTHS • Smaller floor plate will attract boutique, status driven tenant • Exclusive balcony use to all floors • Appeals to the ego tenant • Signage/branding available • Internal stairs will appeal to multi floor tenants • Efficient side core floor plate • Located amongst high premium assets • Harbour views from upper levels and pleasant park outlook from lower levels. WEAKNESSESS • Smaller floorplate may preclude larger users • Bathrooms in stairwell • Several columns on floor • Internal stairs boxed negative for whole floor tenants. OPPORTUNITIES • Unbeatable CBD location • Refurbishment of high quality boutique product • New base building shower/bathrooms • On floor design/fitout opportunities for individual tenants • Utilise existing internal stairs for multi-floor tenants. THREATS • Geopolitical / Economic uncertainty • Not completing all aspects of building refurbishment the market demands • Delays to handover date and vacancy coming online when supply increasing • Boxing internal stairs for single floor tenants. < CONTENTS > 95