Page 21 - Process Edition 1

Process–Edition I
Professional
Mike Brondbjerg
Work in Context 21
Data as a creative material
As a promotional campaign for Tiger; the beer label, Mike developed an app using p5.js that encourages its consumers to generate unique mandala patterned designs based on their name. The design language for the patterns are a reflection of the brands’ far–eastern heritage.
Every letter of a name is denoted a certain value (eg: a=1, b=2) that is each then paired with a distinct pattern. This allowed the alphabets to generate mandala structures unique to a persons name using a circular visualization system. We may sometimes come across a repetition of patterns that simply mean some letters have been repeated.