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Boxes That Keep Giving: Corrugated Packaging with Great Graphics

Modern-day packaging not only carries
and protects products. It also promotes
them by conveying information in an
attractive manner. It influences customers’
perception of the products and their
response to them.

Packaging can be of various shapes, based
on your product and logistics. It can be
of different materials, such as corrugated
boxes. Packaging design can also differ,
depending on the impression you want to
make on your customers.
• Sustainability and environmental
Why is Packaging Design Even considerations such as packaging
Important? made from recycled material or can
Product packaging is an entire industry be recycled, or finding another use
in and of itself. It should be seen as an for the package or its material after its
important part of your marketing strategy. original purpose is fulfilled
Many multinational design agencies vie to
create innovative packaging designs and An original and creative packaging design,
strong branding messages for agricultural consistent with your brand, can be the key
companies because of the huge exposure to success in the modern retail arena.
packaging receives in retail stores. The Importance of Printed customers and a sullied brand image.
Packaging design is the art of matching Represent the product in the best way
a vast range of products to very specific Packaging possible, but with honesty.
packaging solutions. As each product has Packaging design connects structure, form,
different attributes such as size, weight and materials, color, images, typography, and Shelf impact: On retail store arena, your
volume, packaging solutions also differ all the necessary information that helps product might be one among many,
accordingly. promote your product. Printed packaging especially when customers see it from a
is crucial as it is the last marketing distance. Your packaging has to be distinct
The following are some of the many factors impression you deliver to your customers and attractive to have shelf impact. Choose
attributed to packaging design: to entice them to buy your brand over a design that pops.
another. It is also the first thing retail
Materials used in packaging, such as buyers notice as a product reaches them. Flexibility: Your packaging design should
corrugated, fabric, paper, plastic and more The time, energy and investment you place be able to accommodate a new product
• Dimensions and durability that can into printed packaging will more than pay or even a few changes to the product it
affect the supply chain off in improved visibility among customers was customized for. It’s always more cost
in crowded retail stores plus help create effective if your packaging allows for slight
• Shipping standards and regulatory a preference in the minds of your buyers. variations in product size without adverse
compliance, which may differ from However, your packaging needs to be more effects to cost or appeal.
region to region than just attractive to succeed. It needs to
have a few important features: Branding: Successful packaging design is
• Finishing details such as print color, such that it becomes so intertwined with
quality, and finish Honesty: Good packaging design does not the product it carries that they are no
mean depicting a product as something longer seen as separate objects. Packaging
• Design innovation which can is a mark of your brand’s promise.
differentiate your brand and attract much better than it actually is. If you pack Everything on it should be in your brand’s
a small unattractive fruit in a package that
attention
shows a huge colorful one, it amounts custom typeface and colors.
• Cost, which depends on all of the to misrepresentation in the eyes of your Marketing: You can use printed packaging
other factors listed above target audience. This leads to dissatisfied to promote a product’s freshness, its

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