Page 2 - Project Spring Teaser Document

Contents
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AttraActtirvaectuivnedeurnlydienrglyminagrmkeatrdkyentadmynicasm...ics... Attractive underlying market dynamics...
Key facts and figures
A compelling investment opportunity
-5 -
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215 174 0
82 123 162
208 73 112
231 230 230
151 164 176
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173 173 179
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89 90
179 188
262 262 282 282
+4.2% +4.2%
320532
+3.14% +3.14% 322 322
1.
3.
11 offices 25 sites
£10m
YE20B EBITDA
13% 2%
85%
UK | Europe | Rest of World Global Revenue split (location of invoicing)
17% revenue
CAGR from YE15-YE20B
4.
A leading international marketing communications specialist with an integrated end-to-end solutions led approach
Highly capable, experienced and ambitious management team
2.
5.
Attractive underlying dynamics in the global marketing, communications and sourcing space
6.
Long-standing, loyal and diverse blue chip client base with a proven ability to ‘land and expand’
0 60 116
215 174 0
82 123 162
208 73 112
231 230 230
151 164 176
£178m
YE20B Revenue
900+ employees
partner
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Supplier base Likely to benefit integrated, multi-service providers with ScounpspolieliScdrouabnpctaiosposnolneiseloidrlidabatatioisoneLdikgeitalyl,topLddrbikgingeititntalayeln,ftiopdptribfinunetltefnaiaglnemnrdfaidetftuneifnlutdfitlcle,fmiamglmeprunaetltbtnecii-tdalsipct,eiaemrbpsvuiialciltbteiei-lspiterieorsvicderpsrowviitdhers with
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resilienrcesilience privateappnrridivaptuebalnincddsppeuucbtlbioclircsfeisrcmetocsrtofirmfisrms
Economic growth Outlook for GDP growth supports an increase in global
320532
188 195
95
90 93 93 95
195 199 199
2015 2015 2016 2016 2017 2017 2018F 2018F 2019F 2019F US EUS(excl. UEUK)(excl.UUKK) UK
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GrowthGtreonwdths trends
ImpactImpact
+5.5% +5.5%
23.5 21.242.1 22.1
23.254.5 24.5
+5.3% +5.3%
17.9
2013
17.198.6
20210314
18.260.1
20210415
20.211.4
20210516
20210617
20210718F
2021081F9F
2019F
Growth trends
ExperieEnxEtipxapelerriientiallGrowth GiGnrobwrathnhdininabbcratrinavdnadaticoatnicvat&itvioeanxtipo&enerx&iepnertxieapnletmiraielamnrktaiearktlienmtginag(rek(e.eg.tg.in. g (e.g.
Impact
Strong financial profile, track record of organic growth and well-invested infrastructure
Deliverable, low-risk strategy with multiple growth drivers (both organic and inorganic)
50+
years’ experience
98%
Client retention
90%
Contracted revenue
ISO14001 - Environmental Man- agement System
ISO27001 - Information Security Certifications
ISO22301 - Business Continuity Certification
ISO9001 - Quality Certification | PCI DSS Accredited
UK headquartered
with a growing international footprint
until Mar 2019
-4 -
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Attractive underlying market dynamics
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Learn more
APS at a glance
Key facts and figures
A compelling investment opportunity
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Innovatve technology underpinning the services and solutions
Key attributes of platform
Rapid configuration
Highly configurable platforms, for quickly implementing new client’s requirements or changing existing.
Centralised control
The ability to run and monitor a centralised system to deliver business value and to continually improve supporting processes and procedures.
Overview
Our Marketing Operations Suite platform is developed and managed by:
- A team of 40+ IT professionals
- Technical specialists in:
- Software development
- Secure hosting
- Data analysis
- Business processes optimisation - Automation & Integration
The APS Marketing Operations Suite guides clients in developing, creating, producing and delivering marketing assets and APS solutions using the right channel for the right audience at the right time.
Compliiance,toSeIScOursitayn&daPrdivsa(clikye 27001 and Cyber Essentials+), sustaining regular penetration testing, evidencing robustness, following latest security standards and guaranteeing your privacy.
IT Business Alignment team
Enabling Digital Transformation for APS’s clients, managing change with the ability to demonstrate existing implementations and client referrals.
CAPloSuidmplemented a Hybrid Cloud solution (Private and Public cloud), that scales and provides options where necessary.
IAnbteiligtyratotiointegrate with client’s and supplier’s systems (using API’s) enabling Single Sign On, “Purchase to Pay” systems and data exchange.
Micro Services and Event Driven Architecture
Modernizing Architecture
Component Library
Highly capable, experienced and ambitious management team
Allan Doyle Koen Luijten John Nodding
Managing Director (Scotland) Managing Director/IT Director Executive Director
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Deliverable, low risk strategy with multiple growth drivers and further upside opportunities
Disclaimer
This document is being provided to the addressed recipients for information only and on a strictly confidential basis in connection with the possible disposal of the shares of APS Group Ltd (“APS”). Save as specifically agreed in writing by N. M. Rothschild & Sons Limited (“Rothschild & Co”) this document must not be disclosed, copied, reproduced, distributed or passed, in whole or in part, to any other party.
This document is for the exclusive use of the addressed recipients to assist recipients in deciding whether to proceed with a further investigation of APS. This document does not constitute an offer or invitation for the sale or purchase of securities or any of the business or assets described in it.
The document has been prepared on the basis of information provided by APS and also from publicly available information. This information, which does not purport to be comprehensive, has not been independently verified by APS, Rothschild & Co or any other party. The document does not constitute an audit or a due diligence review and should not be construed as such. The information provided should not be relied on for any purpose and should not in any way serve as a substitute for other enquiries and procedures that would (or should) otherwise be undertaken.
No representation or warranty, expressed or implied, is or will be made and, save in the case of fraud, no responsibility or liability is or will be accepted by APS, Rothschild & Co or by any of their respective directors, officers, servants, advisers, agents or affiliates as to or in relation to the accuracy, sufficiency or completeness of this document or the information forming the basis of the document or for any reliance placed on the document by any person whatsoever. No representation
or warranty, expressed or implied, is or will be made as to the achievement or reasonableness of, and no reliance should be placed on, any projection, targets, estimates or forecasts and nothing in this document should be relied on as a promise or representation as to the future.
Law or other regulation may restrict the distribution of this document in certain jurisdictions. Accordingly, recipients of this Memorandum should inform themselves about and observe all applicable legal and regulatory requirements. This document does not constitute an offer to sell or an invitation to purchase securities in any jurisdiction. This document is being distributed on the basis that each person in the United Kingdom to whom it is issued is reasonably believed to be such a person as is described in Article 19 (Investment professionals) or Article 49 (High net worth companies, unincorporated associations etc.) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, or is a person to whom this document may otherwise lawfully be distributed. Persons who do not fall within such descriptions may not act upon the information contained in this document.
Rothschild & Co, which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, is acting for APS and no one else in connection with the potential sale of the issued share capital of APS and will not be responsible to any person other than APS for providing protections afforded to clients of Rothschild & Co nor for providing advice in relation to the potential sale of the issued share capital of APS.
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Nick Snelson
Managing Director
Majority shareholder
Provides strategic direction and drives the energy and culture within the business Instrumental in the transformation of APS from a small print company to a leading international marketing and communications specialist
Executive Team
£178m turnover in YE20B £10m EBITDA in YE20B
New business wins; increase penetration of existing clients
Bolt-on M&A opportunities
Proposition and service development
Geographic expansion
Sigonpipfiocartnutnuitpiesside
Technology roadmap
Financial efficiencies
Operational efficiencies
Base plan
John Holmes
Executive Director
Joined APS Group in 2010 Rcleiesnptorneslaibtiloenfsohrimpsanaginganumberofkey Rpreosposnitsioibnle for Sales, Marketing and APS RSuepspolynCsihbaleinfor the overall strategy for Direct Senior responsibility for APS US
Rapid Application Development
Move to (Hybrid) Cloud
CDoemsigmnuonnicaet,ioanys fMoramnagt ienr any format out
OyordueWrraeosbrsedStoshwonpnlloinaed
Store Profiler
Cololepctitm, cisoentProOlSand
APS’ existing geographic footprint (office locations)
Today
YE20
Delivering through - Market Operations Suite
Innovative technology underpinning the services and solutions
Long-standing loyal and diverse blue-chip customer base
Scottish Government case study
Highly capable, experienced and ambitious management team
Deliverable, low risk strategy with multiple growth drivers and further upside opportunities
Disclaimer
localMiseuedldteiicdamhoPapcunulanbmteleielsanhntesdrfrom WAdodriknflgoinwtsegration
Asset Manager
Staolrdaigeitafal acsilsiteytfsor
Joined APS Group in 2004 M(EdaninabguersghopaenrdatGiolansgaocwro) ss Scotland AinlsLonlodokns after key financial services accounts
Jon Hardy
Chief Financial Officer
Joined APS Group in 2018
Responsible for the finance function Previously group finance director at Gi Group Previously led MBO of two companies
Jreolianted4uAPS in 2010 following the acquisition of
Responsible for group wide IT operations Fsyosctuesmosn development of bespoke software
Kim Naylor
Executive Director
Joined APS Group in 2009
Rreelastpionshibiples for managing a number of key client RthespUoKngsiobvlerfnomr keenyt satcackoeuhnotld(CeCr Sre)lationships for Rsuepsployncshibalien for the overall strategy for indirect
Joined APS Group in 2010
RthespUoKnsible for all European business outside RLoenspdons/ibSleoufothr arellgpiroivnate sector clients in the
3 Successful
and innovative management team with key industry, client and brand relationships
3 Track record of delivery – proven capabilities in growing businesses and capitalising on market and customer trends
3 Driving the key principles of the business and a culture built on values, opportunity and diversity
3 Backed by a strong second tier team
Operational excellence
Brand Management
Enabling Services and Solutions
Digital Transformation
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EBITDA