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THE ONLINE ADVANTAGE
BE VISIBLE VIRTUALLY, OR BE VIRTUALLY INVISIBLE.
It's really that simple. The first step in many and arrange to view your home in person.
homebuyers' searches is the good old home Then, if your realtor has done their job, a
computer - not just the MLS, but Google, well-staged home should do the rest of the
YouTube, Craigslist, Kijiji, and a myriad of heavy lifting.
other online touchpoints. If your home isn't From web pages to blogs to photo spreads
on the Internet, you are missing out on a to virtual neighbourhood tours... the more
massive audience of potential buyers. you can offer a potential purchaser in the
And how you appear in an online search is form of high-impact, easy-to-access virtual
even more important. For example, if you information, the better. With over 5.6 billion
advertise your home on Craiglist without Google searches happening on a daily
photos, you will get little to no response. basis, being "findable" represents a true
Period. In these days of Google Earth and strategic advantage. Think keywords,
live streaming, people expect to get visuals photos and video ... and give your home its
right up front. best chance of being noticed in the digital
Once intrigued by a still photo, a link to a marketplace.
comprehensive video walkthrough can quite
literally compel a buyer to pick up the phone
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