Page 14 - Intercom On Marketing
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If you’re selling clinic management software to dentists, then speaking at/sponsoring a dentistry conference will probably outperform
social media.
If you’re selling dating apps to millennials, then clever PR or on-campus, o line campaigns will likely beat event sponsorship.
The reality is you need to get known and trusted by your audience, and to do that you need to build a presence in the channels where your audience is looking for solutions that your product provides.
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Areas that reach your potential customers and their influencers
Areas where you can provide unique value to your audience
Areas of personal passion and interest
Choose marketing channels at the intersection of all three!