Page 16 - Intercom On Marketing

A lot of startups spend untold time and resources cooking up some fancy marketing matrix when
in fact you just need to have lots of real life conversations with like-minded people about their problems, and mutually explorate how you can solve them. If your product is in the vicinity of a real person’s real problem and you have a pitch that resonates, you can’t go too wrong.
ORIENTING ATTENTION TOWARD YOUR PRODUCT
In the early days, you’re usually just happy to have anyone talking about you. We were very lucky that a lot of our marketing – the content we’d published
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