Page 18 - Intercom On Marketing
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out of the gate. You need to constantly be working on marketing tactics that are actually getting
people to buy your product. If you’re planning to
be around for the long term instead of an overnight sensation lighting up TechCrunch for a week, you will eventually need to reach a fatter part of the market, and that requires a whole di erent set of channels – from PR to paid acquisition to SEO – to survive.
Good luck out there.
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