Page 20 - Intercom On Marketing

For decades software was sold using feature-based marketing: Start with what the company wants to sell, and then tell people why they need it.
But SaaS has changed that. It’s easier than ever
to build a product, which the market landscape is increasingly competitive. That means di erentiating yourself on product alone is harder than ever. To succeed, you need to reverse your marketing.
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Credit: Simon Sinek
“People don’t buy what you do, - Simon Sinek
they buy why you do it.”
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