Page 17 - Intercom On Marketing

and the talks we’d given – helped us get significant attention among our target audience.
But attention doesn’t pay the bills. Even getting to the top of Product Hunt and being tweeted about
by the hottest VCs count for little in the long run of building a business. You might do enough to capture some of the early adopters but then the Law of Shitty Clickthroughs comes along and the e ectiveness of this early attention grinds to a halt.
Law of shitty clickthroughs
- Andrew Chen
The point here is that no matter how successful your early tactics are, you can’t rely on them forever. Channels will become saturated, copycat competitors will emerge and consolidated winner take all platforms will look to kill you before you’re
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Over time, all marketing
strategies result in
shitty clickthrough rates