Page 4 - Intercom On Marketing

Foreword
By Jay Simons, President, Atlassian
Marketing is hard. And great marketing – the Holy Grail–type that makes us laugh, cry and reach for our credit cards – is elusive. When marketers nail it we feel like heroes, dragon slayers, kings and queens
of the realm. But most of the time we feel like those bumbling adventurers from the Monty Python movie, hoping nobody can detect the fake clippety-clop of our horse trot.
There have been many attempts to simplify marketing and create shortcuts. Four Ps here. Five Cs there. Clever acronyms that sound like pirates gargling mouthwash (AARRR!). But fantastically powerful things – like quantum computing or Hawaiian pizza – resist simplification. They need to be explained and experienced.
Marketing is hard because it is many things at once, shifting depending on the context. It’s defining what customer we’re pursuing and how many of them exist. It’s directing where and how we find them.
It’s measuring and improving ways to find more of them. It’s helping evolve our products in response
4