Page 5 - Intercom On Marketing

to how our markets and customers and competitors are changing. It’s forever tuning the signal of our customers, our products and our brands into one that’s clearer and stronger and irrefutable.
The best marketers are freaks, in the best kind of way. They’re part psychologist, journalist, artist, magician, scientist, mathematician. They’re equally ruled by words and numbers. They’re moved by the emotional and the rational. And they’re under intense pressure to figure-it-all-out(TM), to help decide where to go
and how to get there in a landscape that’s forever changing.
It’s not easy. So maybe the fact that there’s advice and o ers of help scattered everywhere is no surprise. But a lot of those suggestions will just help you make better horse sounds. They rarely go deep enough, nor are practical enough, to put that Holy Grail within reach.
Intercom has been dishing incredible (and relevant) marketing advice for years. And I imagine you’re here because you’ve found their advice both practical
and indispensable. This book is all that times 10. It packages up a full meal deal of ideas, suggestions and lessons from across the entire spectrum of
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