Page 7 - Intercom On Marketing
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Introduction By Des Traynor, Co-founder
A common misconception about marketing at a startup is that it means doing things like: signing up on Product Hunt, writing some blog posts about what’s wrong with the industry you’re in, cold- blasting a bunch of journalists with a press release and then hoping for the best.
There’s nothing wrong with doing the above – they are decent starting points, better than nothing – but over the past few years, I’ve learned that marketing is significantly more challenging than following a playbook.
THERE IS NO SINGLE RIGHT WAY TO MARKET A PRODUCT
I’ve met with dozens of people leading marketing teams, at 10-person startups as well as huge public companies, and one thing I’ve learned from all of them is that there is no consistency in marketing. There’s no consistency in the types of teams they have, the people they hire or the tactics they use. It’s a nebulous word, “marketing”.
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