Page 9 - The Art of the Start

ChangeThis EXERCISE ORGANIZATION REAL MISSION STATEMENT HYPOTHETICAL MANTRA The following chart Southwest Airlines “The mission of Southwest Airlines is Better than driving. contains the real dedication to the highest quality of mission statements of Customer Service delivered with a sense several organizations, of warmth, friendliness, individual pride, and hypothetical and Company Spirit.” mantras that I made up for them. Which Coca-Cola “The Coca-Cola Company exists to benefit Refresh the world. do you think is more and refresh everyone it touches.” powerful? Wendyʼs “The mission of Wendyʼs is to deliver Healthy fast food. superior quality products and services for our customers and communities through leadership innovation and partnerships.” Red Cross “To help people prevent, prepare for and Stop suffering. respond to emergencies.” United States Air Force “To defend the United States and protect Kick butt in air and space. its interests through aerospace power.” United Way (Hawaii) “The purpose of Aloha United Way is to Bring people together. provide leadership to bring people together to create a healthier, more compassionate community.” March of Dimes “March of Dimes researchers, volunteers, Save babies. educators, outreach workers and advocates work together to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight.” | issue 001.01 | i U | h 9/34 f