Page 44 - rise 2017

Figure 2: The percentage of each criterion for automotive manufacturing company (2005 to 2015)

(a) Determination of minimum years of establishment
Based on analysis for year establishment, all the eight automotive company selected have established
for more than 70 years. Thus, it consider as minimum years establishment to compare the number of
frequency for all eight automotive company.

Table I
Total value frequency percentage of each criterion for automotive manufacturing companies.
Innovation Strategic Alliance Market Product
Year (min) Company New New Product Design Merging Partnership Joint Expansion Diversion
Technology Introduction Improvement venture
70 Toyota 24 116 67 2 2 2 21 6
70 Ford 17 58 58 0 0 5 17 5
70 General motors 3 27 19 0 3 0 12 2
70 Honda 8 25 39 0 1 4 14 3
70 BMW 6 26 37 4 0 2 12 4
70 Volswagen 8 29 31 2 1 0 16 2
70 Nissan 22 125 29 2 16 24 14 6
70 Daimler Chrysler 5 55 45 0 0 0 25 5
TOTAL 93 451 325 10 23 37 131 33
Frequency Percentage 17% 81% 58% 1.80% 4.10% 6.60% 23.40% 5.90%