Page 4 - MODUL MEDIA PROMOSI PEMASARAN

DAFTAR GAMBAR

Gambar 1. Langkah-langkah Penjualan ................................................................................... 11

Gambar 2. Informasi dari Mulut ke Mulut (Word of Mouth) .................................................. 12
Gambar 3. Pemasaran Langsung (Direct Marketing) .............................................................. 12

Gambar 4. Iklan (Advertising) ................................................................................................. 13

Gambar 5. Hubungan Masyarakat (Public Relation) ............................................................... 13
Gambar 6. Kewiraniagaan (Personal Selling) ......................................................................... 14

Gambar 7 Promosi Konsumen (Hadiah, Perlombaan, dan Kombinasi) .................................. 14
Gambar 8. Promosi Penjualan (Sales Promotion) ................................................................... 15

Gambar 9. Pameran .................................................................................................................. 15

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