Page 36 - Strategic Plan

STRATEGIC PRIORITY 4: Increase Visibility of TREC to Various Stakeholders
Goals
Key Actions
Indicators/Measures of Success
Improve and expand knowledge of our work and contribution
Promote our reputation locally, statewide,
and nationally while developing our internationally profile
• Develop a Communication and Marketing Plan for TREC.
• Plan updated on a regular basis.
• Received local, national, and international recognition for innovative work in natural resources and tropical/subtropical fruit, vegetable and ornamental plant production.
• Increased visibility of our center and strengthened reputation of our faculty.
Increase our public engagement at local, national, and international levels
• Hold an annual or biannual policy makers/grower/researcher exchange to discuss opportunities, challenges, and potential solutions.
• Use a variety of programs, media, and formats to share emerging trends and new technologies and practices with growers.
• Publish online updates for growers on a regular basis.
• Focus a series of extension articles and releases on homeowner needs in tropical/subtropical agriculture and natural resources.
• Maintain close working relationships with Miami-Dade County Extension for program delivery.
• Hold an annual open house/field day for growers, citizens, and legislators.
• Develop and promote a program to assist residents with a budding interest in growing tropical/ subtropical fruits and vegetables.
• Strengthen relationships with community leaders and elected officials
• Implementation of industry round table forums starting in 2020.
• Implementation of annual open house event.
• TREC’s website updated on a regular basis to provide latest information to growers.
• Number of and quality of our publications and programs delivered for homeowners and growers
• Increased number of collaborative publications and programs with Miami-Dade County Extension each year.
• Level of participation in our annual open house; feedback received.
• Number of international collaborations on educational programs, research, and scientific exchange each year.
• Clientele, legislators, other stakeholders and public have greater awareness and better understanding of what we do.
• Increased political awareness and support of TREC