Page 40 - December Tis the Season 2018
P. 40
IPSY STYLE & BEAUTY
Beauty Babes, Crystal and Chenelle, met up Ipsy co founder Corey Weiss
with an Ipsy founding team member, Corey
Weiss. Weiss is Head of Business "Our mission is to
Development and Sales for Ipsy, which is the inspire individuals
leading beauty subscription on the market.
Ipsy subscription is composed of a monthly around the world to
glam bag (cosmetic bag) filled with five trial-
size beauty products for a small fee of $10 a express their unique
month.
Weiss, a rare LA native, attended college in beauty. " -Corey Weiss
Santa Barbara and majored in Art History and
represented artists in Santa Barbara. From There are over 500 variations of the Ipsy glam
there, he entered the world of entertainment bag each month, with over 3 million
and digital media, working with networks like subscribers. When subscribing, you start by
Disney, Fox, and Sony. When YouTube taking a quiz based on your beauty
started to boom in 2007, he realized that preferences and the company uses a
YouTube creators were having a big impact, sophisticated algorithm which helps them
even more than tv personalities could. With tailor a glam bag specifically for you. You
his involvement in YouTube, Weiss met receive five trial size products from various
Michelle Phan, a major beauty influencer. brands such as Benefit, Ciate, ColourPop and
She started a beauty subscription service many, many more. And now, there’s literally a
called MyGlam and wanted Weiss to get bigger version of the original glam bag,
involved. From there, the company was called Ipsy Glam Bag Plus, that offers five
renamed to Ipsy, and the Ipsy glam bags full-sized products for only $25 a month.
were born. Can it get any better?
40| TNE MAGAZINE | APR 2018
