Page 51 - Bestall & Co Book 2021
P. 51

The concept

                                                 The  concept  plan  constantly  evolves  in  the  early  stages  of  the
                                                 design process, and begins in the designer’s mind on the first visit to site.
                                                 Subsequent site visits, the survey, site analysis data and your brief are
                                                              fused together to develop one single proposal.

                                                 Once we have a design solution that we love, we’ll create a video that
                                                 will illustrate the whole site and specific areas in more detail, including
                                                 a suggestion of the plants and materials we are proposing to use in the
                                                 scheme.  We  only  present  one  overall  concept  to  you,  and  the  reason
                                                 for this is simple - a strong idea develops through the different design
                                                 processes  we  go  through  and  alterations  to  this  can  often  dilute  the
                                                             design, resulting in the final design losing its soul.


                                                 This stage is without doubt the most exciting and creative, and it’s from
                                                            here that all other construction drawings develop.















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