Page 37 - engage workbook

5 buyers

Activity

Consider:

Price-busters Deal-hunters Value-buyers

a) the number of buyers you □ □ □ □ □ □
have in each category
(# and %)
□ □ □

b) the % allocation of revenue
across each category

□ □ □

c) the % allocation of profit
across each category

d) the % allocation of your □ □ □
business development time
devoted to each category of
buyer

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