Page 46 - engage workbook
P. 46

6



               bias










                                What the human being is best at doing is interpreting all
                                new  information  so  that  their  prior  conclusions remain
                                intact.

                                Warren Buffett














                               Common biases

                               •  Groupthink

                               •  Availability bias

                              •  Liking / Disliking - The Halo Effect
                              •  Confirmation bias
                              •  The Curse of Knowledge
                             •  Self-serving bias

                             •  Bias blind spot


















                        Hundreds of studies confirm that human forecasts are flawed
                        and biased. Human decision making is not so great either.


                        Richard H. Thaler,
                        Nudge: Improving Decisions About Health, Wealth, and
                        Happiness








       41      engage-universe.com
   41   42   43   44   45   46   47   48   49   50   51