Page 105 - FML Event Guide

Food Matters Live 2017
Seminars
103
13.00 – 14.30
Retail marketing: creating successful launches and securing shelf space
New entrants continue to disrupt the food and drink industry creating a crowded market. How can brands in uence consumers and drive demand? What do buyers value and look for in new brands and product development? And, what role does marketing and brand management play in in uencing their buying decisions?
Chair: Adrian Beale, Co-Director, Buckley & Beale
Driving demand: the essential checklist to ensuring maximum exposure to new customers and potential buyers
Jim O’Brien, Co-Founder, Greedy Goat
Lessons from Ugly Drinks: moving from a small business to a supplier to large multi retail
Joe Benn, Co Founder, Ugly Drinks
What a buyer is looking for
Chris Whittaker, Former Buyer, Waitrose
Using neuro-marketing and behavioural science to
in uence consumer choice and perception
Neuromarketing offers invaluable opportunities for marketeers to connect with and in uence consumer decision-making and product perception. What are the latest developments in the eld of neuromarketing and how can they be used to create brand advantage?
Chair: Chris Peach, Head of Packaging & Design, Walnut Unlimited
Latest ndings in neuromarketing and how these are being used to in uence consumer understanding and decision-making
Dr Tim Holmes, Director of Research and Development, Acuity Intelligence
Case study: Valio
Dr Keith Deegan, Consumer Insight Specialist, Valio
Panel discussion – Neuro-marketing across a campaign using a multi platform approach
Dr Tim Holmes, Director of Research and Development, Acuity Intelligence
Dr Keith Deegan, Consumer Insight Specialist, Valio
Andy Myers, Director, Walnut Unlimited & Marketing Sciences Limited
13.00 – 13.30
13.30 – 14.00
14.00 – 14.30
14.30 – 16.00
14.30 – 15.00
15.00 – 15.30 15.30 – 16.00