Page 104 - FML Event Guide

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Marketing matters
Gallery Room 10
11.00 – 12.30
These seminars are designed to help brands and agencies stay ahead of the latest marketing rends and consumer insights. An expert panel of speakers will share their thinking behind a range of new marketing strategies - from ensuring creative communications, creating compelling brand stories, exploring the role of neuroscience on marketing through to personalisation.
Creating compelling communication strategies to drive personal healthier food choice
Around 30% of the adult population in the UK currently recognised as obese. Increased pressure remains on industry to take a proactive approach to tackling the obesity crisis. With the current focus on sugar, what role does food labelling have in educating the consumer and helping them make healthy food choices? What are most compelling strategies that raise awareness of healthier options and place value on healthy eating?
Chair: Liz Tucker, Registered Nutritionist & Industry Advisor
What are the latest developments in creating authentic health claims?
Liz Tucker, Registered Nutritionist & Industry Advisor
Nutrition labelling: helping consumers make healthier choices by using labels more e ectively
Charlie Parker, Interim Nutrition and Scienti c Affairs Manager, IGD
Case study: Soupologie
Amanda Argent, Founder & Director, Soupologie
Case study: Primal Pantry
Suzie Walker, Founder & Chief Fire Starter, Primal Pantry
11.00 – 11.20 11.20 – 11:40
11:40 – 12:05 12.05 – 12.30