Page 102 - FML Event Guide

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Packaging: innovating through design
Gallery Room 9
11.00 – 12.30
These seminars put the spotlight on packaging design and explore some of the latest innovations and creative thinking in uencing consumer food and drink purchases. From visual equity in an omni channel world, meeting the needs of generation Z to neuroscience and psychology, experts speakers will share insight and experiences.
Applying neuroscience and psychology principles to packaging: in uencing consumer choice and sense through design
The power of design remains in its ability to speak to the subconscious as
well as the conscious part of our brain, crucial for how consumers make
their purchasing decisions. A growing number of brands are investing in neuroscience to understand how to in uence consumer perception on brand value, taste and appeal across bricks and mortar and online. This session explores the latest thinking shaping packaging design and how it can be used to enhance brand values that engage more meaningfully with consumers.
Chair: Simon Harrop, CEO, Brand Sense Agency
How learnings from neuroscience can enhance packaging design
Chris Peach, Head of Packaging & Design, Walnut Unlimited
Exploring how packaging design and structure can in uence the taste and texture of food: understanding the latest developments in neuroscience
Pauline Foster, Managing Director, Foster and Brown Research Limited
Panel discussion: exploring the latest packaging innovations through neuroscience
Chris Peach, Head of Packaging & Design, Walnut Unlimited
Pauline Foster, Managing Director, Foster and Brown Research Limited
11.00 - 11.30 11.30 - 12.00
12.00 - 12.30