Page 39 - FML Event Guide

Food Matters Live 2017
Seminars
37
Free-from, allergy and intolerance
Gallery Room 5
Sponsored by
10.30 – 12.00
Growth in demand for free-from food and drink continues to rise globally - in the UK free-from sales are forecast to reach £673 million by 2020, (Mintel 2017). These seminars bring together experts from across the free-from food and drink landscape to explore the consumer trends, media perception, latest NPD and innovation, and future opportunities in retail home and overseas, as well as the impact of Brexit on this category.
Understanding the free-from consumer landscape
Who is the free-from consumer and what do they really want? What are the trends and desires across genders and generations? As the growth of free-from is predicted to continue (Mintel forecast the free-from market to grow by 50% between 2014 and 2019), and with 65% of the UK population buying from the free-from category, this seminar will explore new trends and share new insight into the consumer base behind the growth of the free-from category.
Chair: Allene Bruce, Director, New Nutrition Business
The growing gap between knowing and doing: why as consumers we know more than ever before about health and diet but take no more action
Ian Hext, Managing Director, Future Thinking.
Catherine Elms, Senior Research Director, Future Thinking What is each generation looking for in free-from?
Suzanne Robinson, Managing Director, Happen UK
Key food and health trends and what they mean for free-from
Allene Bruce, Director New Nutrition Business,
How to engage with the free-from consumer in a relevant & emotional way
Karen Fewell, Founder and Director of Food Marketing, Digital Blonde
Question & Answer Session
10.30 – 10.50
10.50 – 11.10 11.10 – 11.30 11.30 – 11.50
11.50 – 12.00