Page 26 - WTM Industry Report

World Travel Market 2017 Industry Report
The WTM London 2017 Industry Report also reveals 16% of travel industry executives said the Trump election has had the biggest impact on their organisation in the past year, with 16% adapting their marketing strategy as a result of the US presidential election.
Q. Which of the following has had the biggest impact on your company /
organisation?
(Industry Survey)
Trump is not unpopular with everyone, however, with 6% of holidaymakers saying they would be more likely to visit the US now he is in power. Two-thirds (67%) say Trump’s presidency makes no difference to their decision.
The ndings of the WTM London 2017 Industry Report follow a pattern of a decline in interest among the public about visiting the US since the election.
For example, travel searches for ights to the US dropped by 13% immediately after the election result a year ago, according to comparison site Cheap ights.co.uk.
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