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World Travel Market 2017 Industry Report
Six months later, in April 2017, the US Travel Association revealed UK visitor numbers were down 6% compared to the previous year, leading CEO Roger Dow to conclude: “Brand America is in trouble.”
In the week following the Trump administration’s controversial executive order, signed on January 27, aimed at banning travel to the US from seven mainly Muslim countries,
international visitors dropped 6.5% year-on-year, according to data company ForwardKeys. Searches dropped by 17% in the same week, according to Hopper, the ight app.
Then, in March, Emirates airlines president Sir Tim Clark said the proposed travel ban had led to a dip in bookings of more than a third from Dubai and, while bookings later picked up, they didn’t rise to predicted levels.
London, UK. 4 February 2017. EDITORIAL - Stop Trump’s Muslim Ban rally - Thousands march through central London, in protest at President Donald Trump’s Muslim ban and his state visit to the UK.
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