Page 75 - WTM Industry Report

World Travel Market 2017 Industry Report
How holidaymakers get beach-ready
Britain is divided into a nation of holiday ‘splashers’ – those who spend money
on new out ts and beauty must-haves
in preparation for looking great on the beach – and ‘re-hashers’ – those who don’t spend anything at all on new clothes or treatments ahead of their annual vacation.
The WTM London 2017 Industry Report
reveals two-thirds of UK holidaymakers are
in the ‘go out and spend’ category, with
some forking out £300 or more on getting ‘beach ready’. The remaining 33% subscribe to the ‘make do and mend’ mindset of previous generations, who managed with what they had.
Of the splashers, 33% spend up to £100; 16% spend in the region of £100-£199 and 6% spend somewhere between £200-£299.
A further 4% spend £300 or more, while 8% aren’t sure how much they spend.
Over half of spenders splash out on clothes and shoes, with 86% saying they buy one or more new out ts and 54% buying new footwear. Almost half (46%) buy a new bikini or swimwear.
Beach-ready beauty treatments are also popular among pre-holiday cash splashers, with 24% spending money on a manicure/ pedicure and 24% paying for a spray tan.
Also, 7% paid to have their teeth whitened before going on their last holiday, while 4% said they paid for cosmetic surgery to ensure they look their best on the beach.
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