Page 40 - NECO News

NECO News
NECO TV Rollout:
Engaging, Informing and Entertaining
NECO ALLIANCE LAUNCHED NECO TV, its newest marketing tool at the NECO Alliance Fall Expo in September.
NECO TV is a revolutionary cloud based digital in-store sig- nage solution that allows members to stream a constant selection of vendor generated brand content, original topical programming and local store video content to their showroom floors. NECO is focused on enhancing the customer experience, in-store engage- ment, and leveraging share of customer for our members.
Easy to use and configure, members simply need to con- nect an Apple TV box to a display or video distribution system in their stores, download the NECO TV app and check off the brands and categories they want to promote. The NECO TV platform will do the rest of the work, automatically streaming the
most compelling content for the brands and products requested by the member. As a cloud based solution, NECO TV will keep the message fresh by streaming a new playlist every day and auto- matically deleting old and introducing new content. A member’s store will never get stuck showing last year’s content or outdated promotions.
Members can also create their own playlist, upload their own local content or work with Torus Marketing to create custom mes- saging. A host of other advanced features, such as vertical display, live stream and data pushes from other devices give members an unparalleled level of flexibility to choose how involved they want to be in managing the platform. Specific content can be set to play in specific areas of the floor.