Page 144 - Bernardon Dwell Statement of Qualifications

www.marejournal.com Mid AtlAntic Real Estate Journal — 2019 Forecast — January 25 - February 7, 2019 — 11D

MultifaMily DevelopMent
Multifamily Design Beyond The Finish Line:

The amenities race is over, so what’s next?

How applying contextual design to interior & exterior spaces is ushering in the next phase of multifamily design
I n the multifamily in- about finding the balance of King of Prussia, PA and Designing for demograph- about designing for the resi-
dustry, amenities have between designing for both West End Flats is located ics, geographic location, and dent, and now as the mul-
been on the forefront the developer and the renter, in the popular Philadelphia generation will continue tifamily industry continues
of design as but by elevating multifamily suburb of Media, PA. While to spearhead multifamily to evolve, we look forward
the preemi- properties beyond ameni- these three projects are all design, but what’s leading to continuing to apply this
nent feature ties offerings and infusing similar in nature, they’re the innovation of this design principle to residential com-
to transform elements of contextualism to also very different in the is applying contextualism plexes within the markets in
the apart- innovate multifamily design way their design is custom- beyond designing for spatial which we serve.
ment from and communal living. ized for potential residents. program requirements and Michael S. McCloskey,
traditional Specifically, Bernardon’s By taking into consideration transitioning to designing AIA, LEED AP BD+C is a
temporary latest multifamily projects elements like demographic, for the person. It’s no longer principal of Bernardon
housing to Michael McCloskey consist of three unique prop- surrounding environment, simply about the apartment and a registered archi-
luxury living erties in the surrounding and generation, Bernardon unit, but what else is avail- tect and urban designer
complexes. These luxury region of greater Philadel- has created three equally able in the entire residential specializing in multi-unit
communities are proving to phia, Pennsylvania. AVE unique properties anchored building. This includes the housing, mixed use, and
be both desirable destina- King of Prussia and Park by a strong sense of ho spit- “what”, the “where”, and in civic/cultural design. He’s
tions for renters and profit- Square are both located in ality and amenity-driven this case, the “who.” At Ber- based in Philadelphia,
able projects for developers; the buzzing corporate hub design. nardon, it has always been PA. 
and so, with reports that
the multifamily market is
projected to continue to grow
into 2019, it begs the ques-
tion: what’s next?
With amenities having DREAM.
made their mark on the de-
sign, appeal, and usability
of multifamily communities, DESIGN.
the designers at Bernardon
are no longer thinking about SUCCEED.
what amenities can still be
added, but instead, how they
can be improved. And, per-
haps it’s not so much what
additional rooms, services,
or activities can be added,
but it’s what’s already there
that is the key to the future Park Square
of multifamily design: the
space and its relationship to
its location and the end-user.
The notion of a project’s
context as the next wave of
innovation within the multi-
family industry is influenced
by the ability of space to be
both customized and to be
the catalyst for customiza-
tion; it all comes down to
the experience for the resi-
dent. This includes interior
spaces, the surrounding en-
vironment in which the unit
will reside, and how spaces
for different generations
will affect the design of the
property. These are elements
that Bernardon consciously AVE King of Prussia West End Flats
considers in designing our
latest multifamily projects
and will expand upon into
future projects as the multi-
family market evolves.
Highly tailored design is
no longer reserved for single-
family residences as those Philadelphia, PA
in the multifamily market West Chester, PA
are applying contextual de- Wilmington, DE
sign to multifamily residen- www.bernardon.com
tial projects and cultivating
“purpose-built” spaces. At
Bernardon, it’s not only