Page 129 - Demo-Board-Book

4.sales performance b. sales campaigns
2016 Q4 YTD Sales Campaigns
Campaign
Book Dates
Travel Dates
Revenue Generated
Campaign Details
Winter Sale
1/3 - 4/1 2016
1/3 - 12/19 2016
$2,203,935
Up to 30% off online rates
Winter 7th Night Free EBB
5/1/15- 2/1 2016
1/1-3/31/16
$293,802
Book 6 nights, get the 7th night free in the European market. Phoenix Excluded.
Summer 6th and 7th Night Free EBB
5/1/15- 2/1 2016
4/1-12/20/16
$192,430
Book 5 nights, get the 6th and 7th night free in the European market. Phoenix Excluded.
diviresorts.com Air Package Sale
1/1-9/30 2016
4/1-12/19 2016
$103,080
15% off Air + Resort package bookings on the Divi website
Military Discount
1/1-9/30 2016
4/1-12/19 2016
$53,505
20% off BAR for active and retired military
RCI Endless Vacations (Includes Carina Bay)
1/1-9/30 2016
1/1-12/19 2016
$449,968
Distressed discounted weeks given to RCI.
Interval International Getaways (Includes Carina Bay)
1/1-9/30 2016
1/1-12/19 2016
$1,927,798
Distressed discounted weeks given to Interval International
Mobile Exclusive Sale
1/6-9/30 2016
4/1-6/30, 8/15-12/19
$508,517
Up to 40% off when booked through a mobile device
Phoenix Breakfast add-on
1/6 - 9/3030 2016
1/1 - 12/31 2016
$83,115
Loaded the option to add breakfast for $15pp per night on Expedia.
Southwinds British Airways Sale
1/1 - 3/31
1/1 - 12/19 2016
$47,792
Discounted rates starting at $117 NET (low Season) for Southwinds
99 Hour Room Only Sale
2/12 - 2/16 2016
4/1 - 6/30 2016
$72,547
Up to 55% off Room only RACK
99 Hour AI Sale
2/16 - 2/20 2016
4/1 - 6/30 2016
$16,000
Up to 55% off All-Inclusive RACK
Leap Day Sale
2/29 2016
5/1 - 6/30 2016
$22,881
24 hour Aruba Sale - 40% off RACK
Club Escapes
3/1-12/1 2016
4/2 - 12/23 2016
$255,702
maintenance fee plus admin fee with no contract deduction
Easter Sale
3/21 - 3/25 2016
4/1-6/30, 8/15-12/19
$45,247
up to 50% off RACK plus free trip giveaway drawing
Brilliant Barbados
3/1 - 3/31 2015
5/9 - 12/19 2015
$8,269
50% off RACK for 50 years of independence in Barbados
Little Bay All Inclusive
Ongoing
1/1 - 12/31 2016
$721,151
All-inclusive product for Divi Little Bay
Southwinds All Inclusive
Ongoing
1/1 - 12/31 2016
$151,672
All-inclusive product for Divi Southwinds
Spring Sale
4/18-6/30 2016
4/1 -12/19/2016
$3,698,035
Up to 30% off online rates
Spring Upgrade Sale
4/1 - 4/17 2016
4/1 - 12/19 2016
$17,874
30% off + free breakfast and room upgrade
Mother's Day All Inclusive Sale
4/19 - 5/15 2016
4/19 - 5/15 2016
$320,225
40% off Rack for AI. (extended to wholesalers for booking windo 5/1 - 6/30)
Soul Beach Music Festival
1/1 - 5/31 2016
5/23-5/31 2016
$80,062
Special offer for Aruba properties during Soul Beach Music Festival
Booking.com Secret Deals
5/24 - 6/7 2016
5/24 - 12/19
$101,665
$95 net rate to booking.com for a two week booking window (DV, SW, Little Bay)
Flamingo All Inclusive
6/1 - ongoing
6/1/16 - 12/31/17
$126,314
All Inclusive package offer for the Dutch/Netherlands market (launched in U.S. 8/1)
Summer Sale
7/1 - 9/30 2016
4/1 - 12/19 2016
$1,760,714
Up to 30% off online rates
4th of July Sale
7/1 - 7/5 2016
7/21 - 12/19 2016
$53,808
40% off + $40 resort credit for 4 day booking window over the 4th of July weekend
Booking.com Fall Secret Deal
7/21-7/28 2016
9/1-12/19 2016
$63,756
$95 net rate to booking.com for a one week booking window (DV, SW, Little Bay, Flamingo)
Cheap Air Day Sale
8/23-8/30 2016
8/23-12/20/16
$20,398
Up 40% off when you bundle resort + air on diviresorts.com
Expedia Member Only Deal
8/26 - 10/31 2016
9/1 - 12/23 2016
$42,206
Additional 10% off BAR for Divi Village Dutch, and Little Bay
TUI Little Bay Sale
8/26 - 10/31
8/26 - 10/31 2016
$27,860
$110 net rate @ 5 rooms per day for TUI Netherlands
Labor Day Sale
9/3-9/5 2016
9/3-12/19/16
$14,387
Up to 49% off. Diviresorsts.com exclusive
Cheap Caribbean email sale
9/26 - 10/14 2016
9/26-12/23 2016
$12,796
email blast to Cheap Caribbean members with an extra 5 - 10% off at Divi Village
Travel Impressions Biggest Sale of the Season
11/4 - 11/30
1/1 - 4/30 2017
$9,360
10% off NET for Divi Village and Little Bay
Cyber Monday
11/24 - 11/28
4/17-6/30, 8/15-12/20 2017
$192,123
40-55% off RACK bookable Thanksgiving through Cyber Monday
12 Days of Divi
12/9 - 12/20 2016
4/17-6/30, 8/15-12/20 2017
$249,846
12 consecutive days of unique offers leading up to the holidays
*Excludes Carina Bay Production Unless Otherwise Noted
Totals:
$13,948,840
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