Page 34 - dissertation flip book

ANNOTATED REFERENCES
Edelman. 2020. 2020 Edelman Trust Barometer. [online] Available at: <https://www.edelman.com/trustbarometer> [Accessed 7 December 2020].
Edelmans trust barometer was able to give up to date research into how much consumers currently trust NGOs, Businesses, government and the media this complimented the primary research that was done via survey and helped me to understand why consumers don’t trust businesses and also provided ways in which businesses should act to gain trust.
Amanpour, C., 2017. How To Seek Truth In The Era Of Fake News. [video] Available at: <https://www.ted.com/talks/christiane_amanpour_how_to_seek_truth_in_the_era_of_fake_news#t-751> [Accessed 7 December 2020].
Amanpour discusses how she as a journalist has had to be impartial in many situations however couldn’t always be which translates well into how businesses should be acting at the moment she also explains the importance of attempting to work out how true the information you read online is due to the algorithms which contributes to chapter 3.
Bivins, T., 2004. Mixed Media: Moral Distinctions In Advertising, Public Relations And Journalism. 1st ed. London, Mahwah, N.J: Lawrence Erlbaum, pp.3- 156.
Bivins includes in depth research into the morals of public relations and emphasises the importance of knowing which lines to cross. Bivins research underlines the entirety of the reporting setting a basic standard for how PR Professionals should act which was used as a baseline. It was also useful as it compared the virtues of a good person and how they compare to the virtues of PR.
Caine, A., 2020. Bed Bath & Beyond Had Made A Huge Comeback Amid The Pandemic. Now The Company’s Chief Brand Officer Reveals How It Plans To Keep The Momentum Going.. [online] Business Insider. Available at: <https://www.businessinsider.com/bed-bath-and-beyond-holiday-shoppers-e-commerce-2020-10> [Accessed 7 December 2020].
This article was useful as it showed how a certain brand was able to profit from the pandemic by renovating its products and adapting to its consumer needs. It also showed both marketing and PR strategies that were used and this was particularly helpful with the final chapter to understand how other brands could innovate.
Canales, K., 2020. Sacha Baron Cohen Just Slammed Facebook For Being A Home For Conspiracy Theories That Could ‘Kill Democracy As We Know It’. [online] Business Insider. Available at: <https://www. businessinsider.com/sacha-baron-cohen-slams-facebook-conspiracy-theories-2020-10?r=US&IR=T> [Accessed 7 December 2020].
When looking into how easily misinformation can be spread this article was able to highlight that the issue is particularly relevant on social media platforms and identifies Facebook as where it is a main problem. Although the article isn’t speaking in terms of misinformation around brands it still translates well.
Cipr.co.uk. 2020. CIPR Code Of Conduct. [online] Available at: <https://cipr.co.uk/CIPR/About_Us/Governance_/CIPR_Code_of_Conduct.aspx> [Accessed 7 December 2020].
The code of conduct of PR was useful as it made it clear what limits PR Professionals are allowed to go to which then meant I was able to look at case studies into how far they do go and also see examples of when things go wrong and then compare.
Dirvanauskas, G. and Dirvanauskas, G., 2020. What Will Post-Pandemic Shopping Patterns Look Like?. [online] Drapers. Available at: <https://www.drapersonline.com/archive/what-will-post-pandemic-shopping-patterns- look-like> [Accessed 7 December 2020].
This Drapers Article includes interviews with key drivers of the topic including Isabelle Szmigin, Chana Baram and Chloe Collins who give their opinions on what they believe shopping and consumerism will be post pandemic. The article assesses whether consumer culture is likely to change or whether it is too engrained already these arguments contributed to chapter 1.