Page 36 - dissertation flip book
P. 36
Neff, J., 2020. We Don’T Care Which Soap You Use, We Care That You Care | Media Marketing. [online] Media Marketing. Available at: <https://www.media-marketing.com/en/news/we-dont-care-which-soap-you-use- we-care-that-you-care/> [Accessed 7 December 2020].
Whilst conducting the millennial focus group the question was posed as to whether any particular adverts that have been made addressing the pandemic had stood out and the main one was dove. This source was used in order to clarify the importance of the advert and also the marketing tactics that were used by the brand.
Sandran, A., 2017. PR Mogul Ed Filipowski On The Power Of Communication. [online] 1 Granary. Available at: <https://1granary.com/interviews/business-insiders/ed-filipowski/> [Accessed 7 December 2020].
This article is important as it includes an interview with Ed Flipowski who discusses different Morales within PR. This is useful as it builds upon the ideology discussed in Thomas Bivins book from a pandemic point of view.
Create Tomorrow, The WGSN Podcast. 2020. Serving The Recessionary Consumer. [online] Available at: <https://www.listennotes.com/podcasts/create-tomorrow/10-serving-the-recessionary-Ifxv9WXgL1u/> [Accessed 7 December 2020].
This podcast contributed particularly to chapter 4. It discusses the economic state that is predicted to occur post pandemic and how that will effect consumerism. It continues to analyse which types of clothing are coming forward as a result of the pandemic and therefore describing how brands should be innovating their products and changing what they would normally be selling.
Sexton, B., 2020. Prettylittlething Slammed For “Ironic” Post-Consumer News UK. [online] Deadline News. Available at: <http://www.deadlinenews.co.uk/2020/09/28/fast-fashion-giant-prettylittlething-slammed-for-ironic- post-enthusing-about-david-attenborough-consumer-news-uk/> [Accessed 7 December 2020].
While Interviewing a PR Professional a recent PR blunder was mentioned including the brand Pretty Little Thing. This source was able to confirm the story and therefore add a case study to emphasise how careful brands need to be to ensure that they are living their values as is explained in chapter 2.
Matchfire. 2020. Should Brands Take A Stance On Social Issues? – Matchfire. [online] Available at: <https://matchfire.com/blog/should-brands-take-a-stance-on-social-issues/> [Accessed 7 December 2020].
This source was used to illustrate why brands sometimes do not speak up when it comes to societal issues. Due to the research concluding that now it is important for brands to speak up and address major societal issues it was important to include a source such as this blogpost in order to confirm why brands have been hesitant to in the past.
Global Integrity. 2020. Silence Is Violence: Black Lives Matter - Global Integrity. [online] Available at: <https://www.globalintegrity.org/2020/06/05/blacklivesmatter/> [Accessed 7 December 2020].
Black Lives Matter has been one of the biggest societal issues during the pandemic and these source shows a key link to the ideology that brands should be speaking out more on societal issues as discussed in previous sources. It also talks more in depth about the Black Lives Matter movement.
Sutherland, E. and Sutherland, E., 2020. Asos CEO: ‘We Had To Rip Up The Entire Business Plan And Go Again’. [online] Drapers. Available at: <https://www.drapersonline.com/news/asos-ceo-we-had-to-rip-up-the- entire-business-plan-and-go-again> [Accessed 7 December 2020].
This source displays ASOS as a case study with an interview with the CEO explaining what tactics they are using in order to preserver throughout the virus. They include two main search points one which explains how they are reallocating stock in order to adapt and also mention transparency which links to the ideologies discussed in chapter 2.