Page 4 - dissertation flip book

LIST OF FIGURES
Figure 1: Edelman’s Trust Barometer
Figure 2: Millennial Hierarchy of Needs
Figure 3: UK High Street Brand Market Map
Figure 4: Would you say that you have suffered any symptoms of anxiety and depression during the pandemic?
Figure 5: What Worries the World
Figure 6: Would you say you trust high street brands to do the right thing morally and ethically?
Figure 7: Would you be more likely to buy from a brand if they claim to be both moral and ethical?
Figure 8: Would you prefer high street brands ignored current social issues and attempted to distract you from them or addressed the issues head on? Figure 9: Trustworthy Information Sites
Figure 10: How often do you trust the information you hear about brand on social media platforms such as Facebook, Instagram, Twitter etc.? Figure 11: UK Economy Still Far From Pre-coronavirus Output Levels Figure 12: How Brands are Innovating