Page 40 - ISLA 240 REVIEW PACKET
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PR vs Marketing
§ Public Rela9ons: The professional maintenance of a favorable public image by a company, other organizaJon, or famous person
§ Marke9ng: The acJon or business of promoJng and selling products or services, including market research and adverJsing
§ The main difference? MarkeJng is focused on promoJng and selling a specific product, whereas PR is focused on maintaining a posiJve reputaJon for a company as a whole.
