Page 41 - ISLA 240 REVIEW PACKET
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Public Relations & Marketing
q Personal
q Audiovisual
q PublicaJons
q Direct mail
q Exhibits
q Email
q Fax
q Web pages
q Social Media Campaigns
SKILLS NEEDED: Able to recognize potenJal news stories, ability to anJcipate how messages will be received, versaJlity, understanding media convergence and social media, and accountability.
