Page 53 - ISLA 240 REVIEW PACKET

ISLA 240 INTRODUCTION TO MEDIA ARTS AND TECHNOLOGY
QUIZ 3 WRITTEN WORD AND ANALYSTICS
Question 1
Match the term with the description
Selecting only facts that support your argument
Giving vague, emotionally appealing abstractions
Influencing topics to create a new reality
Unwillingness to dignify the question with a response
Using language intended to disguise or distort
Planting questions, dumping damaging news on Friday afternoon, bribing columnists, leaking partial info, etc.
Question 2
Marketing and Public Relations are often confused. They are both employed by companies to improve sales. Please chose which definition is which.
The professional maintenance of a favorable public image by a company, other organization, or famous person.
Choose...Public Relations Marketing .
The action or business of promoting and selling products or services, including research and advertising.
Choose...Public Relations Marketing .
Question 3
Internet readers have expectations. Below is a list of things an Internet consumer may wants. Please check off as many as you think apply.
Select one or more:
a. Unconfirmed sources
b. Ability to go as deep into a topic as you want c. Scattered inaccurate information
d. Biased opinions