Page 9 - ISLA 240 REVIEW PACKET

A look at written language from the perspective of mass media including: books, speeches, journalism, advertising, Internet, blogging, magazines and newspapers.
Marshall McLuhan
A look at the father of media theory and his foundational beliefs of how media, technology and society intersect.
Week 6
Analytics, Audience Knowledge
Understanding how analytics and data drive Mass Media and Marketing. Teams will discuss how they will use analytics in their projects.
Quiz #3
Week 7
Multi-Media Project Launch
We will use the class to finalize all aspects of the Multi-Media project and go live to the public.
Radio and the Music Industry
A brief look and discussion about the history of radio technology and how music is a form of mass communication.
Film
A brief history of Cinema and the technology behind the major advances in the field.
Week 8
Film continued