Page 8 - ISLA 240 REVIEW PACKET

place. A timeline/benchmarks will be outlined along with individual responsibilities will be determined.
Week 3
Updates and Branding
Teams will give an informal update about their project plans. A discussion about the importance of branding will take place. The Brand defines a project in an ever-expanding world of new media. Clearly defining your company, organization or personal brand is at the core of success today.
Wednesday: Project Presentation #1 – Strategies for success
The first of the team presentations will go over basic plans, organization of the project ahead and individual team roles.
Week 4
Speaking and Writing: The Original Technologies
Spoken language and written language are at the core of all communication and mass media. Readings and a class discussion.
From Smoke Signals to Snap Chat
This will be a discussion about the history of storytelling and the development of Mass Media.
Quiz #2
Week 5
Monday: Project Presentation # 2 - Schedule, First Draft, and Detailed Game Plan
Each team will present an audio/visual presentation of a rough draft of their intended product.
Wednesday, Mass Media and the Written Word