Page 10 - Essential Strategies to Survive and Thrive in This Economy - Part 1
P. 10
A WEB DESIGNER CAN LOSE (wedo&)
YOU A FORTUNE wedoaccountlng.co.uk
If when deciding your business needed a website, you used a "web designer" to build it believing the idea of a
great looking website would "really get you noticed". then you may be already feeling underwhelmed and
questioning why crucially your website is not making you enough money, is NOT WORKING.
If this is your story then one reason is that in the main website-designers are really graphic designers and not
marketers and the main job of your website is to earn you 1oney it is a marketing channel - period!
Your web sites is not there only to inform, it's role is not to be a glorified electronic brochure or to be just
pleasing to the eye - you want, you need your website sell not just tell.
To put it bluntly: most web designers unless they have studied marketing that really works - and that means
direct response marketing - they are simply not qualified to be let loose on your online marketing strategy.
This isn't your On the contrary, they will claim to be "internet marketing specialists''. but you have the
evidence every day if it is working or not and is it?
We suggest if needed use a web-designer to handle the mechanics of putting your website together. But do not
let them dictate design, content or That's your job. And because it's your job, it's incumbent on you to
become great at marketing, and we are here to help.
